SEO is simply Search Engine Optimization or simply translated ‘search engine optimization’. It is also a term for which there is no exact science, but for which there are many misconceptions circulating. We therefore clear 9 myths about SEO for you.
1. “You create content for search engines”
Many people think that as long as you stick to the rules of Google and other search engines, you are in with your website. That is of course a wrong attitude. First of all, you still want to convince your target audience, so the most important thing is that your content is aimed at them. So write for your target audience in the first instance and then process your keywords in that content.
2. “The more links, the better for SEO”
Wrong again … It used to be the case that many external links were better for your SEO. Quantity was more important than quality, but that is a thing of the past. Link building still works, but search engines look more at its quality. Link building is all about creating relevant and diverse links. If you do put in a lot of time, don’t do this by making a lot of useless links.
3. “My keyword must appear as much as possible”
In a way we can say that this is correct, but search engines are getting smarter, so you too have to do this smarter. Keywords are the terms people google to find information. Via various tools you can find out how often specific terms are searched, which can be interesting to incorporate in the content of your website.
Still, it is important not to overdo it. Keyword stuffing is just counterproductive. The algorithm of Google and other search engines understands better and better what your texts are about, so you don’t have to keep repeating that one word. Search engines today need context to back up the keywords. Be sure to use synonyms or related words.
4. “User experience is not important for SEO”
If search engines would lead users to a website with a bad user experience, they would lose users themselves. So think again… If the information on your website is useful, relevant and accessible to your target audience, they will also spend longer on your website. This is a signal to Google that your website is user-friendly.
5. “The number of followers on social media is a ranking factor”
No matter how many followers or likes you have on social media, it is not a direct ranking factor for SEO. Where social media certainly help is to attract more traffic to your website. And the more (relevant) visitors, the more search engines experience your site as useful. Websites that land on a lot and where visitors stay long enough, are scored better in the search results.
6. “The more pages in your website, the better for SEO”
We can understand that this is the way it is thought, because in a way it is true, but still it belongs to the list of misconceptions about SEO. This often causes an overload of pages to be crammed into a website, resulting in a loss of focus on quality. This way, search engines also get lost to the important pages on your site. So make sure you don’t have more pages than you need, because you don’t want both search engines and users to experience your website as a maze.
7. “You cannot optimize photos for search engines”
Although search engines are getting smarter and they already have image recognition software, they are not yet smart enough to fully understand images. If search engines want to understand what is in an image, it is important that you give the photo a clear file name and add an alt tag. An alt tag provides a brief description of what is shown in your image. The perfect opportunity to process your keyword again.
8. “Google Ads affect SEO”
It has not yet been specifically demonstrated that there is a direct relationship between SEO and the use of Google Ads. It is not the case that Google scores your “free” search results (organic results) better when they see that you also advertise in Google and therefore invest. Yet there is an indirect connection. If you attract more visitors to your website through advertisements, it is good for your branding and authority. Thanks to the extra visitors via Google Ads, your reach will be increased. If your products or services are better known as a result, there is a chance that your company name will also be searched directly and you will receive many direct visits. This is an important indicator of SEO for Google.
9. ‘SEO is a one-time effort’
If only it were true… It is perfectly possible that you will achieve good results with your first SEO efforts, but you can only get a strong piece of SEO with a consistent strategy that is actively adjusted and followed up. Here are three reasons why this is so:
The competition also strives for the best position. So you can’t sit still, unless you don’t want to be better than the competition.
Google’s algorithm is constantly changing. So you have to keep up with the ranking factors of search engines.
Search engines love an active website and therefore new content. Create